Phosphenes are colours and patterns we see when we close our eyes. So unbeknownst to most of us, humans have the innate ability to generate light like fireflies & star fish. This is the inspiration behind Phosphene’s approach.
Phosphene is built on independent thinking. We work with you as a partner in solving your marketing challenges selflessly and with the same passion as you. We encourage healthy conflicts and immersive conversations.
Whether its business innovation, a market diagnosis or even a feasibility check, we can partner you with our experience over a decade in the Middle East, North Africa and South Asia regions and walk with you to the path of adventure and growth.
OUR APPROACH
Listen carefully
At Phosphene, this is an art. It has three blocks – be curious, open & observant. We are never in a hurry to respond, unless we are done listening. We believe by perfecting the art of listening, we are able to deliver a lot of value into our solutions.
Create with honesty
We believe in being responsible in every step of the way. In our research work, we take extra steps to be transparent, collaborative and solution oriented. This helps us work beyond technicalities and formal agreements. The result often, surpasses everything else.
Share with clarity & simplicity
Simplicity has a huge respect at Phosphene. We know the fruits of our labour can be lost in the torrents of data. This is why we spend extra time in working on ways to engage your audiences. A core part of our work is understanding your company culture and how communication flows generally, in order to tailor a creative output of the research. For example, we work with independent filmmakers and artists when we think of delivering a great quality research output that cannot wait for action.
CONSULTANT PROFILE
Nimesh Nambiar
Nimesh is the founder and main researcher at Phosphene. Prior to this role, he was Partner at Point Consultancy, another Dubai-based research consultancy for 5 years and worked with Synovate, AMRB (Now TNS Kantar) & Grey Worldwide earlier in his career.
He’s a qualitative researcher with 13+ years of handy knowledge running projects independently & leading key accounts across big agencies. His working style involves striving for a fine balance of rigorous analysis and a highly result-oriented thinking for simple, highly actionable & lucid output. He is a strong believer in business impact, having facilitated a handful of workshops which have led to marketing breakthroughs. Given his long-term experience handling certain categories such as foods, beverages, technology & personal care categories in challenging the Middle East North Africa geographies, he often acts as a regional trends’ & marketing consultant for some of Phosphene’s major clients.
His major work has been around:
Innovation – successful brand extension projects in Lebanon & KSA for major clients’ top brands
Market breakthroughs – applied thinking using digital methods & design thinking. Brought clarity & direction to a major beverage brand amidst shrinking market share to low price brands & inspired a turnaround.
Communication development – led/executed several communication studies starting from concept writing to creative development & testing
Bringing insights to life – designed studies that brought in-depth regional context to global positioning/platforms/TG definitions (e.g. millennials) of major brands.
His core areas of interest are sensory science & experiential design. He often understands pro bono consultancy work for the government and social agencies.