Marketing Research tailor-made for Innovation & Growth
Phosphene is an independent thinking marketing & research agency. We focus on solving your marketing challenges & driving your innovation agenda forward using the art and science of human behavioral understanding.
You may have heard it a million times before, and let us say it too – we do not want to be a typical research agency. We do not want to follow any established norms by default. We are not blindly after digital platforms or neuroscience just because they are breakthroughs and fascinating conversation pieces. If there is one thing we chase passionately here, it is pure common sense.
When we receive a brief, we first think of the impact it’s results would have on your business in every possible way. Our research designs are fully based on your unique business need. We understand you are not looking for 100-page reading material but answers or action points that can be readily pushed into your design, marketing, or content strategy. We highly respect your time, your organisational culture and increasing priority for value & agility while working with you. Phosphene’s service proposition is built to endure in the same challenging environment your brands operate in – and this helps us deliver more impactful results.
OUR AREAS OF EXPERTISE
Market Research
We can take on your business challenges and identify ways market research & other human behaviour understanding techniques can be a solution. We find your insights, whether its qualitative or quantitative, online or offline. Ends matter a lot more.
Innovation Consultancy
We can design and run workshops that germinate, fertilize and grow excellent ideas that can transform your business. We bring simple yet provocative ideation techniques to address your marketing stymies.
Sensory Marketing
From delicate package research to product tasting, we utilize exciting sensory research techniques with global collaboration to access consumers’ sensory response. In fact, sensory science is an exciting area where Phosphene invests a lot of time on currently.
Cultural Studies
We have over a decade of working experience in the Middle Eastern & North African markets to help you understand this region’s cultural codes via semiotics & ethnographies.
IDEAS
GET IN TOUCH WITH US
Phosphene Consultancy FZE
(Incorporated in Creative City – Media Free Zone Fujairah)
17th -18th Floor, Creative Tower, PO Box 4422, Fujairah, United Arab Emirates